Week 10

This week I have been focusing on updating my LinkedIn Page, working on my resume, and fixing up my website with all my work. During this week I will continue to do so in light of the upcoming deadline for the resume, LinkedIn page, and website.

I have been doing more detailed research regarding my paper. I have found reports regarding media consumption and where most consumers find the information they are looking for. Most of my research was on the current media landscape to analyze the consumer behavior regarding advertisements.

I have also did quite a bit of research regarding the best strategies for approaching brands. I have figured out that it is not suggested to go directly to brands with a pitch, but instead to go though an agency or a creative director. I was thinking that I could implement some ideas of how marketing agencies approach brands because I think it could a practice that producers can use to directly approach brands. Regarding this matter I have decided to reach out to Marius With, an expert in marketing, he has worked at a couple of marketing agencies in London. I will try to set up an interview as soon as possible.

I was also able to get a response from Gordon, the creative director from Deloitte. I was not able to secure an interview with him but he said he would answer any question that I had. Even though it is not a zoom interview I think I could still benefit a lot from it.